Lead Generation
Excellent presentation at the TargusInfo Lead Quality Conference from the always excellent Jay Weintraub.
In the end, the consumer behavior is exactly the same: A person is looking to make a decision on a valuable product or service. Companies who are optimizing for the advertiser (lead generators) will always lose out to those who are optimizing for the consumer. Think Mint, Wesabe or Billshrink versus Lowermybills.com.
The existence of paid search will slow the transition, as it is such an incredibly efficient system for feeding the lead generation landscape. But by its very definition, arbitrage disappears over time.
The presentation:
