The Perfect Incentive
Forget the graveyard of other distributed identity services and other things like OpenID:
“CBS’s celebrity gossip site TheInsider is the first to do so. Anyone can log in using their Facebook ID, and then can choose to have any comments, article votes, or poll responses show up in their Facebook feed.”
This is the perfect incentive for site owners to adopt Facebook credentials rather than build their own for the millionth time. Publishing to the News Feed is huge.
In my mind, ‘optimizing’ for the news feed is like polite version of email marketing and I am sure there will be whole firms setup around ‘Newsfeed optimization’ soon.
We’re taking this to the next level by coordinating the Login, FB social graph feeds, with your location and interests. Some of the twists we added:
1. We let you text, call, or send FB notes to your FB friends in situ (in the widget)
2. We do send your interests to Facebook feeds but the link pulls you to the source publisher.
3. We fire of the widget in a ink to your phone so you can see who is nearby. Right there in place where you are actually going you can see who might be nearby. Then if you want, connect with them! The publishers brand is walking around in the pocket of their visitors!
4. Publishers get deep metrics in their reports on the vibrancy of their users, and get the chance to pull all of their visitors social graph from Facebook to their site for a quick visit.
Try it out at http://phlooq.com