Bronte Media

Partnerships with Large Internet Cos

August 4th, 2008

Albert Wenger couldn’t have said it better and it has certainly been my experience: Avoid David and Goliath Partnerships.

“Partnering with the biggest of the big on the other hand tends to be problematic because they are unlikely to be sufficiently responsive. […] So whenever possible, as a startup you should rely on mid size well established companies when it comes to strategic partnerships.”

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  1. Randy Weber » Blog Archive » Is It Bad for Small Companies to Partner with Big Companies? said, on August 5th, 2008 at 7:01 am

    […] Bronte Media references a post from Albert Wenger about small companies partnering with big Internet companies - Avoid David and Goliath Partnerships. The rationale: Partnering with the biggest of the big on the other hand tends to be problematic because they are unlikely to be sufficiently responsive. […] So whenever possible, as a startup you should rely on mid size well established companies when it comes to strategic partnerships. […]

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