Free 411
Color me skeptical. Jingle, the free 411 provider, is saying that they are profitable on a per call basis. And at the same time they are announcing the CEO is leaving, they are closing down their California office and they are re-organizing.
My original analysis of the industry from way back in 2006 is here, here, here and finally here.
The Techcrunch post says the company has their per call cost down to $0.10, which is signficantly down from the $0.25 the company reported in October 2006.
I should also say that the original post relating to the economics received a fantastic reply from Lyn Chitow Oakes, SVP of Marketing, which I was very grateful for. The current management team page on their site, which she was listed on at the time, shows no mention of her now but her LinkedIn profile does say she still works for the company in that capacity.
