Bronte Media

Yahoo Allowed to Run 4 More Miles Down Rabbit Hole

May 5th, 2008

From the storied pages of this here blog on Monday, February 4th:
[My prediction]: “Yahoo finally strikes a deal with Google and kills Panama. Focuses on Right Media/Blue Lithium and making a go of it in remnant display. Enough to stave off Microsoft and keep Wall Street at bay for 1 year.

Time Warner, who actually wants to sell a large Internet unit, sells AOL to Microsoft. Any deal is a good deal once Microsoft is left without a bride and the spotlight on their meager Internet operations grows ever brighter. Or Microsoft acquires AOL *and* ASK. Barry is under fire from Malone and if he can flip ASK at a significant premium ($3-5bn) he can use that as a bargaining chip.”

Honestly, how about that Scevak guy?

Seriously, this is not a ‘victory’ for Yahoo and all it does it buy it a little more time to continue along its current lazied way (save for the Google deal which it should have done years ago). My guess: a year at best and then we are back at the negotiating table but this time with Yahoo driving the interest in consumating a transaction.

And what should Microsoft do with $50 billion? Well they certainly shouldn’t buy Viacom with it.

What they should do is build up a $50bn position in GOOG (a shame they couldn’t have done that in March).

I still believe though, that what they will do is buy AOL and boast about having ‘reach’ at their ad networks or some other stupid irrelevant leadership position.

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  1. […] by night I make uninvited but exceedingly sharp predictions about the online ad industry and generally pat myself on the back, by day I run a company called […]

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