Comments on: And the River Card is a Blank http://brontemedia.com/2008/04/23/and-the-river-card-is-a-blank/ There are those who experiment and those who follow the formula Fri, 09 Jan 2009 14:24:03 +0000 http://wordpress.org/?v=2.5 By: Peter Crowe http://brontemedia.com/2008/04/23/and-the-river-card-is-a-blank/#comment-46867 Peter Crowe Tue, 29 Apr 2008 10:02:55 +0000 http://brontemedia.com/?p=650#comment-46867 Nikki, great post. A couple of points from an ex Yahoo! * Yahoo! was an international company way before Google but many years of international neglect left the door open for Google. Yahoo! have some stunning market share in Asian countries (Japan, Taiwan) but that’s not enough. The horse has bolted in many countries. * Google RPS is so much stronger in the US and in another stratosphere in many international markets that more distribution deals going to Google is a fait accompli. Yahoo! just can’t compete on a rev share basis. * Increasing RPS is a critical issue for Yahoo! but in the absence of an increase in search volume it’s nice but not a great. * If you work at Yahoo! Search Marketing and/or on Panama then you should feel very worried about your role. Google or MSN will be monetising Yahoo!’s search inventory in time – one way or another. Cheers Pete Nikki, great post. A couple of points from an ex Yahoo!

* Yahoo! was an international company way before Google but many years of international neglect left the door open for Google. Yahoo! have some stunning market share in Asian countries (Japan, Taiwan) but that’s not enough. The horse has bolted in many countries.
* Google RPS is so much stronger in the US and in another stratosphere in many international markets that more distribution deals going to Google is a fait accompli. Yahoo! just can’t compete on a rev share basis.
* Increasing RPS is a critical issue for Yahoo! but in the absence of an increase in search volume it’s nice but not a great.
* If you work at Yahoo! Search Marketing and/or on Panama then you should feel very worried about your role. Google or MSN will be monetising Yahoo!’s search inventory in time – one way or another.

Cheers
Pete

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