Bronte Media

Real Marketing Conversations

April 9th, 2008

Don’t think that advertising ’should be sold like pork bellies’? Think that marketing is a conversation as you board the cluetrain express?

Here is something that is actually happening and the conversation is real. Basically Kaleidico (a lead quality firm that helps advertisers track results by lead generation source) is enabling its customers to send back real-time quality reports to publishers and let them know what is working and what is not so they can concentrate on what is and do less of what isn’t.

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