Netflix
Here is a great quote by Netflix CFO Barry McCarthy via Silicon Alley Insider:
“It is true that online sources of acquisition are less expensive than they used to be because there’s less demand, primarily amongst financial service advertisers…” McCarthy said. “…You’re going to see a record low [subscriber acquisition cost] this quarter that I think is really going to shock some people.”
For those at home, ‘less expensive’ means less online ad revenue.
