Bronte Media

Mortgage Advertising

January 29th, 2008

Of course the credit crunch wont have an effect on online advertising:

“this is the second [lowermybills affiliate] cut this year and moves the payout from the original price of $40 to $20 and now $6. LendingTree also cut their affiliate payout today as well. I have not confirmed the amount of LT’s cut, but this also would be the second time this year they made a cut as well.”

2 Responses to 'Mortgage Advertising'

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  1. Another Online Ad Theory | Bronte Media said, on February 28th, 2008 at 9:25 am

    […] has already been a huge decline in mortgage lead prices in the past year. Which should be evidence that the Internet ad industry is a leading indicator. We haven’t […]

  2. New Mortgage Section at Homethinking | Bronte Media said, on May 6th, 2008 at 4:29 pm

    […] 2008 may seem like a stupendously dumb idea. But the short term has very little to do with it. Yes mortgage lead prices have plummeted (and so to the eCPM of direct response inclined mortgage sites). And half the industry that partied […]