Comments on: Not His Father’s Son http://brontemedia.com/2008/01/22/not-his-fathers-son/ There are those who experiment and those who follow the formula Mon, 08 Sep 2008 14:02:01 +0000 http://wordpress.org/?v=2.5 By: andrew pascoe http://brontemedia.com/2008/01/22/not-his-fathers-son/#comment-30799 andrew pascoe Tue, 22 Jan 2008 18:37:20 +0000 http://brontemedia.com/2008/01/22/not-his-fathers-son/#comment-30799 Niki, can't remember which article it was in for sure (probably an SMH one), but elsewhere Murdoch was quoted as saying he didn't want Seek because he and Packer didn't consider it to be a "media" play (in their definition one that made the bulk of its revenue from advertising), and that they were after media properties because that's what they knew... Maybe he's planning on Illyria picking it up separately, cos surely he knows margins are still margins, media-based or not... Niki, can’t remember which article it was in for sure (probably an SMH one), but elsewhere Murdoch was quoted as saying he didn’t want Seek because he and Packer didn’t consider it to be a “media” play (in their definition one that made the bulk of its revenue from advertising), and that they were after media properties because that’s what they knew…

Maybe he’s planning on Illyria picking it up separately, cos surely he knows margins are still margins, media-based or not…

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