Comments on: Ad Serving Didn’t Even Matter 5 Years Ago http://brontemedia.com/2007/12/20/ad-serving-didnt-even-matter-5-years-ago/ There are those who experiment and those who follow the formula Sat, 22 Nov 2008 19:55:49 +0000 http://wordpress.org/?v=2.5 By: Adserving Systems and Workflow Still Matter http://brontemedia.com/2007/12/20/ad-serving-didnt-even-matter-5-years-ago/#comment-27914 Adserving Systems and Workflow Still Matter Fri, 21 Dec 2007 07:10:17 +0000 http://brontemedia.com/2007/12/20/ad-serving-didnt-even-matter-5-years-ago/#comment-27914 [...] we point out in this comment on Bronte Media, adserving workflow is still suboptimal and OpenAds has so far been a disappointment (though [...] […] we point out in this comment on Bronte Media, adserving workflow is still suboptimal and OpenAds has so far been a disappointment (though […]

]]> By: Rob Leathern http://brontemedia.com/2007/12/20/ad-serving-didnt-even-matter-5-years-ago/#comment-27913 Rob Leathern Fri, 21 Dec 2007 07:07:44 +0000 http://brontemedia.com/2007/12/20/ad-serving-didnt-even-matter-5-years-ago/#comment-27913 It's just such a shame that OpenAds has been and is still so slow in building a really robust open source/free ad serving product. For such a commodity, it seems like it has taken a long time to get to a point where a real+free product will be out there in force. There is still so much inefficiency in the long-tail of publishers... but the question might just as likely be, are there companies who really want to service that long tail, and can they do it efficiently. Another thing to keep in mind is that actual adserving is a commodity. But adserving systems and workflow (and a lot of that increasingly is and will be related to targeting and understanding and optimizing it) still are not -- and advertising system efficiency is still very much a work in progress for large and small publishers alike. It’s just such a shame that OpenAds has been and is still so slow in building a really robust open source/free ad serving product. For such a commodity, it seems like it has taken a long time to get to a point where a real+free product will be out there in force. There is still so much inefficiency in the long-tail of publishers… but the question might just as likely be, are there companies who really want to service that long tail, and can they do it efficiently.

Another thing to keep in mind is that actual adserving is a commodity. But adserving systems and workflow (and a lot of that increasingly is and will be related to targeting and understanding and optimizing it) still are not — and advertising system efficiency is still very much a work in progress for large and small publishers alike.

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