Facebook Demographics
Remember when comScore said that more than half of MySpace’s users were over 35 years old? Well, not surprisingly it turns out that the same is true for Facebook.
Rob Leathern and co at CPM Advisors does a great job of comparing the data. Specifically: “The largest difference then between the way comScore sees the Facebook audience and the reality thereof, is that instead of 13.6 million US people age 35 or older using Facebook, that number seems to be just 1.26 million — or less than 1/10th the size.”
It’s an absolute joke that they can publish the data and not correct their panel weighting. It’s even more confounding that they actually chose to publicize the data in the case of the MySpace debacle last year.
Thanks for picking this up, Niki. Very interesting. I’m also happy to share the underlying data in Excel format for anyone who is interested, just email me at rob at the name of my website dot com. Also, I noticed the other comment here is a new kind of auto-spam-blog that also picked up my post, it’s fairly deceptive.