Comments on: Jeff Jarvis: Still Deluded http://brontemedia.com/2007/11/13/jeff-jarvis-still-deluded/ There are those who experiment and those who follow the formula Sat, 22 Nov 2008 19:45:19 +0000 http://wordpress.org/?v=2.5 By: yardley.ca / dash » A bird in the hand… http://brontemedia.com/2007/11/13/jeff-jarvis-still-deluded/#comment-25120 yardley.ca / dash » A bird in the hand… Tue, 13 Nov 2007 21:14:41 +0000 http://brontemedia.com/2007/11/13/jeff-jarvis-still-deluded/#comment-25120 [...] is worth two in your network. Or maybe ten. Anyhow, I’m enjoying Niki’s criticism of Jeff Jarvis on Glam. Not saying an ad network isn’t a fine business, especially if [...] […] is worth two in your network. Or maybe ten. Anyhow, I’m enjoying Niki’s criticism of Jeff Jarvis on Glam. Not saying an ad network isn’t a fine business, especially if […]

]]> By: John DeMayo http://brontemedia.com/2007/11/13/jeff-jarvis-still-deluded/#comment-25091 John DeMayo Tue, 13 Nov 2007 17:04:39 +0000 http://brontemedia.com/2007/11/13/jeff-jarvis-still-deluded/#comment-25091 "The largest circle inside iVillage is astrology traffic and the dark circle in that represents people who come to iVillage for horoscopes and nothing else. That may bulk up your traffic numbers, but it’s not saleable to advertisers.”" --This is hilarious. Astrology traffic actually performs quite well for a number of direct response and pseudo-direct-response advertisers, and is one of the better categories of content in this regard. As opposed to social networking, which as you mention, is hard to sell for decent rates. The astrology-related traffic is likely to net 5x as much or so! “The largest circle inside iVillage is astrology traffic and the dark circle in that represents people who come to iVillage for horoscopes and nothing else. That may bulk up your traffic numbers, but it’s not saleable to advertisers.””

–This is hilarious. Astrology traffic actually performs quite well for a number of direct response and pseudo-direct-response advertisers, and is one of the better categories of content in this regard. As opposed to social networking, which as you mention, is hard to sell for decent rates. The astrology-related traffic is likely to net 5x as much or so!

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