Bronte Media

A week or two ago I decided to buy some domains. 101 of them related to real estate to be specific.

In doing the research around which were available (I wanted to start by seeing if I could identify value in unregistered domains), I saw that a few realestate.com mini-moguls were using a service called TrafficZ.com, which uses a real estate template that can be found here, TrafficZrealestate.com.

Here are the initial assumptions I made.

The results so far?

If we take 20 visitors to be more indicative than yesterday’s 6, then that means that each domain, on average is generating 6 visitors per month (20 * 30 = 600 divided by 101 domains).

At the current ad click-through rate, 5%, I basically need 10x the traffic I am getting per domain. But again, this is all on 3 days worth of data. I am happy to keep it running for another few months, where I’ll replace it with a template, which will hopefully start receiving search traffic.

The positives: who knew that people would in fact type in the domain names. And I have my first 19 cents on the board!

Dave Naffziger mentioned in the comments of the original post about the domain tasting firms (whereby they let you hold a domain name for 7 days for 25 cents to see if it might work) which was a great suggestion, although I think in my case where I am looking at a longer tail (hopefully not too long tail) of domains where the week might be too small of a sample size. Basically my aim is hopefully to say that this type of domain realestate.com is viable when the is of a certain size. And that type of could reasonably produce X set of usage and revenue metrics, which would allow me to buy larger realestate.com domains with more confidence off of people who hold them.