Am I Missing Something Part I
I am late with this but last week Platial, a mapping service users can personalize bought Frappr, another mapping service users can personalize.
Platial has raised $2.4m to date and Frappr nothing of significance.
Yet every report (see example) included a version of this quote: “the combined efforts of these two companies just makes one giant mapping service with a reported 15 million unique users every month and 100 million items having been geo-tagged.”
The fact that it was in every puff piece insightful analysis of the transaction makes me think it was included in the release.
Firstly, on those 15m uniques a month, here is what compete says both services have in terms of a US audience to their domains:
Is it because all of their traffic is on other pages? Why isn’t that impacting site traffic to their direct domains (a la youtube, photobucket and anyone else who built a widget business)?
