Comments on: Right Media Direct Exchange Update http://brontemedia.com/2007/09/10/right-media-direct-exchange-update/ There are those who experiment and those who follow the formula Wed, 19 Nov 2008 22:56:13 +0000 http://wordpress.org/?v=2.5 By: CPM Advisors http://brontemedia.com/2007/09/10/right-media-direct-exchange-update/#comment-23412 CPM Advisors Fri, 28 Sep 2007 20:53:02 +0000 http://brontemedia.com/2007/09/10/right-media-direct-exchange-update/#comment-23412 Niki - we would love to learn more the results you've been able to see with your ads. Check out our publicly available recent report on CPMs and let us know what you think. Niki - we would love to learn more the results you’ve been able to see with your ads. Check out our publicly available recent report on CPMs and let us know what you think.

]]> By: Will AdSense Be the “Huge Deflator” of Exchange Hype? http://brontemedia.com/2007/09/10/right-media-direct-exchange-update/#comment-23268 Will AdSense Be the “Huge Deflator” of Exchange Hype? Tue, 18 Sep 2007 16:22:36 +0000 http://brontemedia.com/2007/09/10/right-media-direct-exchange-update/#comment-23268 [...] all their promise, it seems ad exchanges generally produce only pennies on the mille for many online [...] […] all their promise, it seems ad exchanges generally produce only pennies on the mille for many online […]

]]> By: yardley.ca / dash » Well, of course http://brontemedia.com/2007/09/10/right-media-direct-exchange-update/#comment-23127 yardley.ca / dash » Well, of course Wed, 12 Sep 2007 17:20:24 +0000 http://brontemedia.com/2007/09/10/right-media-direct-exchange-update/#comment-23127 [...] points out that Google AdSense dramatically outperforms Right Media’s ad exchange on his business, [...] […] points out that Google AdSense dramatically outperforms Right Media’s ad exchange on his business, […]

]]> By: Mike Nolet http://brontemedia.com/2007/09/10/right-media-direct-exchange-update/#comment-23084 Mike Nolet Wed, 12 Sep 2007 01:31:19 +0000 http://brontemedia.com/2007/09/10/right-media-direct-exchange-update/#comment-23084 Niki, I don't think that's a fair comparison. Real estate is a very low-volume and highly keyword relevant market that adsense is basically designed entirely around. You could randomly select people who are bidding on relevant real-estate based keywords and probably still make a $5 CPM. Display on the other hand works differently -- you were probably getting some ads for Vonage, Cingular, Verizon and 50 or so "punch the monkey" varieties -- each of which needs to run a certain amount of volume to see whether or not they will perform on your site. Notice that you never see Adsense on Myspace of Facebook -- these are places where display work because the contextual technologies can't find the right ads to show on those pages. I'm not trying to say that you don't have a point -- Adsense is a multi-billion $ ad-network -- it's insanely frickin' huge and the display market needs to get a lot better before it can really compete in a lot of places. -Mike Niki,

I don’t think that’s a fair comparison. Real estate is a very low-volume and highly keyword relevant market that adsense is basically designed entirely around. You could randomly select people who are bidding on relevant real-estate based keywords and probably still make a $5 CPM. Display on the other hand works differently — you were probably getting some ads for Vonage, Cingular, Verizon and 50 or so “punch the monkey” varieties — each of which needs to run a certain amount of volume to see whether or not they will perform on your site.

Notice that you never see Adsense on Myspace of Facebook — these are places where display work because the contextual technologies can’t find the right ads to show on those pages.

I’m not trying to say that you don’t have a point — Adsense is a multi-billion $ ad-network — it’s insanely frickin’ huge and the display market needs to get a lot better before it can really compete in a lot of places.

-Mike

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