Welcome Back Jay
Jay Weintraub is back blogging, fresh from moving on from his previous employer, Oversee.net. His first post deals with the University of Phoenix buying an online marketing firm Aptimus, essentially it looks like, to get ready to dump Advertising.com, who were until recently the other party in a flagship exclusive online advertising deal.
Couldn’t give a shit about an online education leads contract? Well if you find AOL’s ‘recovery’ interesting, you should. Advertising.com is the fastest growing division and the Apollo/University of Phoenix agreement is their largest.
And in any case if you have anything to do with online direct marketing, be sure to subscribe to Jay’s blog.
