Who are Yahoo’s Affiliates?
Yahoo didn’t disappoint more than expected in the second quarter. They made the move of breaking out affiliate revenue with owned and operated traffic to be more comparable with Google and to show that core Yahoo properties are doing average and affiliates are falling off a cliff.
Henry Blodget has the best wrap of the quarter so far:
“Panama is working. Revenue per search is up 15%-20% year-over-year. This is crucial, as search is still the industry’s largest and most profitable revenue stream. Alas, the counter problem is that Yahoo appears to be continuing to lose search query share to Google (and in the latest month, god forbid, Microsoft). With fewer search queries, improving RPS won’t make a lick of difference.”
What I am puzzled about is who exactly Yahoo’s affiliates are? I thought it was SBC/AT&T and other broadband providers. But Jerry Yang specifically answered a question and said that those sites were included in the ‘owned and operated’ section, which is quite a liberal definition.
Anyone know differently?
