Death, Stories and Overexageration
Continuing along the theme of sites that are enjoying great success after being pronounced “dead”: Insiderpages. You might remember the firm was acquired by Citysearch back in January for essentially the amount put in by the venture guys. Since then the site has doubled traffic, according to Compete (who are actually a pretty reasonable and useful sort of data, at least in the US where their ISP data comes from).
Then again, as Citysearch has proven - owning local search usage hasn’t been that useful in turning spectacular profits in the past 10 years. But still, the Insiderpages acquisition will go down as a very smart one for IAC.
[…] essentially bought for the capital the company had taken by Citysearch back in January. Since then they have done tremendously well, in terms of traffic. Compete.com doesn’t say better than Yelp, but they still pick up the […]