http://brontemedia.com/2007/06/26/running-an-ad-network/ There are those who experiment and those who follow the formula Thu, 28 Aug 2008 06:42:19 +0000 http://wordpress.org/?v=2.5 http://brontemedia.com/2007/06/26/running-an-ad-network/#comment-20288 Mike On Ads » Blog Archive » Should publishers fight for control? Tue, 03 Jul 2007 13:51:57 +0000 http://brontemedia.com/2007/06/26/running-an-ad-network/#comment-20288 [...] If it’s not advertiser relationships, what should publishers focus on? First and foremost every publisher should focus on increasing the user-experience on his properties, attracing more and higher quality users and collecting more information about said users. I think Niki Scevak has it right in this post — Running an Ad Network — where Niki argues “You’ve heard me crap on about the business model of ad networks enough but here it is again: over time all the value goes to the person who owns the consumer relationship.“. It’ kind of like that movie Field of Dreams, “If you build it, he will come”. Not that you don’t have still have to work to bring in the advertiser dollars, but quality users make selling a lot easier. [...] […] If it’s not advertiser relationships, what should publishers focus on? First and foremost every publisher should focus on increasing the user-experience on his properties, attracing more and higher quality users and collecting more information about said users. I think Niki Scevak has it right in this post — Running an Ad Network — where Niki argues “You’ve heard me crap on about the business model of ad networks enough but here it is again: over time all the value goes to the person who owns the consumer relationship.“. It’ kind of like that movie Field of Dreams, “If you build it, he will come”. Not that you don’t have still have to work to bring in the advertiser dollars, but quality users make selling a lot easier. […]

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