http://brontemedia.com/2007/05/30/ad-networks/ There are those who experiment and those who follow the formula Wed, 19 Nov 2008 23:32:02 +0000 http://wordpress.org/?v=2.5 http://brontemedia.com/2007/05/30/ad-networks/#comment-20030 Bronte Media » Running an Ad Network Tue, 26 Jun 2007 14:27:10 +0000 http://brontemedia.com/2007/05/30/ad-networks/#comment-20030 [...] You’ve heard me crap on about the business model of ad networks enough but here it is again: over time all the value goes to the person who owns the consumer relationship. Getting the consumer to turn up to a web site in a valuable context accounts for the lion’s share (80+%) of the value. Sure there are scale issues. Sure publisher’s don’t grow as quickly as stitched together ad networks can but they create the longer term value. [...] […] You’ve heard me crap on about the business model of ad networks enough but here it is again: over time all the value goes to the person who owns the consumer relationship. Getting the consumer to turn up to a web site in a valuable context accounts for the lion’s share (80+%) of the value. Sure there are scale issues. Sure publisher’s don’t grow as quickly as stitched together ad networks can but they create the longer term value. […]

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