Marketing Quality and Efficiency
I am on a blogging roll today, so why stop.
Former Homestore exec Andrew Coleman has a fantastic article about real estate lead generation up on Inman today. You’ll have to click on the link today (feb 28) if you aren’t a subscriber, otherwise it will disappear behind a paid wall.
Hopefully this graphic, which is the crux of the article, will stay up though:
He also breaks the news that Quinstreet (Online Education lead generation) and Nextag (mortgages) are getting into traditional real estate lead generation, presumably after smelling the blood of housevalues.
