Online Ad Case Study
Great experiment being run by Pat McCarthy and the folks over at Right Media (err Remix Media). The basic conundrum: they need to test feature roll outs of their yield management tool for publishers. But they need a decent slice of traffic to do so and don’t want to fuck up a publisher’s revenue for a day in the process. So they decided to create VoFiles, which basically points out the MySpace profiles of the hottest scantily clad college girls. And other weirdos at the opposite end of the spectrum. Hotornot meets social networking, if you like.
Cool idea that might generate a ton of traffic and minimal amounts of money and fulfill exactly the original intentions of the launch. They also used Pligg, which is a fantastic open-source project that includes all the features of Digg. We used it for realestatevoices.com.
And on top of it they do it out in the open which will garner more awareness for their platform and clearly illustrate the benefits: i.e. go from 50 cent CPM to $1 CPM. Fantastic stuff.
[…] I shall grace my FreakJoBlog debut with a short recap of what we’ve accomplished so far technically in the realm of the freakjob.com main site. It’s actually been a pretty quick journey from brainstorm to almost fully functional site. Once our minds were set on the basic functionality (a community driven platform that allows voting and commenting on “entries” to promote them to the front page), it was not long until my sights were set on Pligg. Pligg is being used for all sorts of interesting applications, so I was pretty confident as open source engine it would more than satisfy our needs. Incidentally, I just learned it is almost Pligg’s birthday. […]