Jellyfish
I spent the last few hours with Jellyfish’s Smack Shopping Deal of the Day in the background of my browser. Basically they put up an item that starts off at a highish recommended retail price and ticks down until someone buys it. The list of merchandise that sold today is here.
It was one of the most engaging experiences I’ve had on the Internet in a while. Kind of like eBay the first time you used it. I even thought about buying a kid’s snowboard when it reached down to 65% off (sidenote: for the movification of this type of behavior and an insight into Australian culture, be sure to get this DVD).
Just brilliant. They are using the deal of the day to bring people back to the shopping community because shopping comparison is inherently task oriented and relatively infrequent. Great way to build the brand as well (i.e. if you view a few deal of the day, you’re more likely to visit the site a few months down the track when you are buying an LCD TV), and I am guessing not too much marketing spend (company is VC funded).
More coverage of Jellyfish from Brian-the-master-of-comparison-engines. Extra kudos also because one of the founders commented on this blog a while back too 
