NextNY Event
I attended the NextNY event organized by Charlie and Marti last night on Biz Dev 2.0.
Ed Costello took great notes on the event, so I will point you there if you’d like to read more. But basically I think the conclusion out the discussion was:
- Self-service business development allow small companies to prove themselves and when offered by large companies, sponsor innovation that would not have happened otherwise.
- It’s not really anything new. In fact it’s heavily borrowing from the basic concepts of affiliate marketing mixed in with advances in web technologies.
- It’s easier to do traditional biz dev deals with small companies than large ones. I think that is just a fundamental byproduct of the people interests in running the firms. Startups by their nature are very experimental and obsessed with product development in the early stages. Larger companies are primarily plagued with problems of scale. More integrations run counter to that, so they naturally have to be more risk adverse.
- Biz dev folks should not worry. If anything API implementations add a better filter as to who they should be speaking to
Charlie also launched the NextNY blog and if you aren’t on the mailing list, then be sure to sign up. The discussion is always great and the events small enough that you actually meet interesting people at the moment (although I think with the Tech Meetup you could see how popularity might change that).
Speaking of popularity, is anybody going to the TechCrunch party tonight? I’ve asked a few people (who probably constitute the entire audience of this blog) but just in case, if you are going tonight ping me on email (niki dot scevak at gmail)
