http://brontemedia.com/2006/10/24/free-411-economics-part-iii/ There are those who experiment and those who follow the formula Wed, 08 Oct 2008 11:13:39 +0000 http://wordpress.org/?v=2.5 http://brontemedia.com/2006/10/24/free-411-economics-part-iii/#comment-11744 Alec Andronikov (Founder, inFreeDA) Wed, 25 Oct 2006 02:30:38 +0000 http://brontemedia.com/2006/10/24/free-411-economics-part-iii/#comment-11744 You would be surprised at the real economics of the free 411 business. Think intrinsically about the nature of the business: diverting a customer looking for a business from getting what he/she wants to something that is about 20-40% relevant; rarely ever even close to 90% relevancy. At the end of the day, the conversion rates is what makes this business very challenging to monetize. You would be surprised at the real economics of the free 411 business. Think intrinsically about the nature of the business: diverting a customer looking for a business from getting what he/she wants to something that is about 20-40% relevant; rarely ever even close to 90% relevancy. At the end of the day, the conversion rates is what makes this business very challenging to monetize.

]]> http://brontemedia.com/2006/10/24/free-411-economics-part-iii/#comment-11742 JP Tue, 24 Oct 2006 22:08:52 +0000 http://brontemedia.com/2006/10/24/free-411-economics-part-iii/#comment-11742 Thanks for keeping us in the loop regarding 1-800-FREE-411, I started using this service after reading this blog and wish them all the luck. Good stuff for free, everyone likes free, right? Thanks for keeping us in the loop regarding 1-800-FREE-411, I started using this service after reading this blog and wish them all the luck. Good stuff for free, everyone likes free, right?

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