Great Idea but Where’s the Interaction?
Yahoo has a fantastic site that previews the Fall’s TV series with the premiere episode, pilots, photos and other such things. But no interactivity.
No comments, no ratings, no You-tube-ness.
This is perhaps the nation’s biggest petrie dish. Let people comment, spread the word and interact. Change your scheduling around it. Trash the focus groups and spend the money empowering people to spread the word.
Or even just kick off Paris Hilton from the front page of YouTube and post the stuff there…
