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	<title>Comments on: Market Transparency + My Second Best Idea</title>
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	<link>http://brontemedia.com/2006/07/31/market-transparency-my-second-best-idea/</link>
	<description>There are those who experiment and those who follow the formula</description>
	<pubDate>Wed, 08 Oct 2008 10:37:00 +0000</pubDate>
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		<title>By: Chris Yeh</title>
		<link>http://brontemedia.com/2006/07/31/market-transparency-my-second-best-idea/#comment-2836</link>
		<dc:creator>Chris Yeh</dc:creator>
		<pubDate>Wed, 09 Aug 2006 17:43:34 +0000</pubDate>
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		<description>Niki,

Maybe you can start smaller.  Just create a CPI for search.  Start with a basket of representative search terms.  Track it steadily using things like Google's traffic estimator.  Report the findings in terms of traffic and potential revenues.  Sell the information to hedge funds and other investors--they'll pay heavily for this.</description>
		<content:encoded><![CDATA[<p>Niki,</p>
<p>Maybe you can start smaller.  Just create a CPI for search.  Start with a basket of representative search terms.  Track it steadily using things like Google&#8217;s traffic estimator.  Report the findings in terms of traffic and potential revenues.  Sell the information to hedge funds and other investors&#8211;they&#8217;ll pay heavily for this.</p>
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