Google Coolness
Sometimes you lose, sometimes you win. On the same day as panning Google, I’ll give them credit. This is very cool.
The project is basically an audio recorder on your laptop that listens for when you watch TV. When you do, it tries to match the audio signature with the show you are watching.
The article says one use may be to display contextual content about the show. zzzzzzz
How about Hitwise measurement for TV? Alexa rankings for TV Shows?
How about behavioral targeting when the user is online and checking their email? Targeting AdWords based upon show preferences?
Doubleclick DART for TV? Advertisers would finally know exactly how many people actually watch their ads! Conversion tracking from TV advertising to the web! Accountability people.
Don’t mind the fact that people would initially hold the fear that their every move is being monitored 
