Bronte Media

Pastel Pages?

June 5th, 2006

Is a lighter version of a local yellow pages, packed with reviews and call tracking pastel yellow pages?

In a very interesting experiment, Insider Pages - a consumer written yellow pages firm - has put together a 64-page printed product for Pasadena CA and says that it will roll out in more markets.

Perhaps I am too cynical, but when a media company expands out into print it is akin in the software world to a consumer facing product going “B2B” or “focusing on the enterprise”. Or even worse, when a product launches a mobile edition.

But there are billions of dollars trained and momentum behind this easy to understand ad buying. It is a slippery slope to traverse and will be fascinating to see how Insider Pages (who are by far the smartest at monetizing and selling advertising amongst the user-reviewed yellow pages firms) do…

One Response to 'Pastel Pages?'

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  1. Peter Krasilovsky said, on June 5th, 2006 at 5:09 pm

    Niki: I definitely like your commentary at Bronte Media. I am writing in case any of your readers didn’t click-thru on the InsiderPages story and realize it came from my blog, The Local Onliner (www.localonliner.com).

    My story includes an interview with VP Andrew Shotland. A search of my site will reveal a depth of info on related topics. Thanks!