Bronte Media

Polarized Reviews

May 31st, 2006

Freakonomics has triggered an interesting conversation around reviews and user participation. The first, the percentage of people who participate, I don’t think is that interesting, but the points they highlight around whether a review is 1 or 5 are very interesting.

At Homethinking, the experience has been much the same: users either love or hate a realtor.

Makes you wonder whether reviews should simply go with a thumbs up or thumbs down style rather than the historical 1-5 stars.

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