Bronte Media

Yahoo, on its earnings call, is giving out some interesting stats on its US Search revenue.

Basically queries in the US are up 15% and revenue per query is up about 5-10% year over year. That’s total growth of 20-25%, which may get News Corp or Time Warner wetting their pants but when compared to what Google will post is underwhelming.

Yahoo never gives out any hints on its search business so it is very interesting to see this “one time disclosure” as they describe it. I guess the expectation out there was their search business was as pathetic as MSN’s.

They have a left lot of money on the table simply by taking the click-through rate of ads into account as well as the willingness to pay, as Google has done for years. They will gain this over the next year. But what will be more interesting is to see how the 15% volume growth keeps on tracking.