Good User Review Stats
Eric Chandler of Verizon Superpages at the Kelsey Conference relayed some interesting stats on user reviews of service providers.
The 80-20 rule holds up. 87% are positive reviews versus negative and neutral ones.
A consumer is 18% more likely to click on a business profile that has a review versus one without.
Eric managed to take a dig at the competition too. Quote from post: “Without much effort, SuperPages has already been able to generate 75,000 reviews. Of those, more than 83 percent are service-oriented, which differentiates SuperPages from review-centric Yellow Pages sites such as Judy’s Book and Insider’s Pages, which tend to be more entertainment and dining-oriented.”
I would have expected more than 75,000. I am also sure that there are funny numbers in the quotes. Pizza and restaurants are two of the most popular searched terms on Internet Yellow Pages sites, so why wouldn’t they represent the same % of reviews?
