Triple A Business Model
Bill Burnham, one of the smartest minds in Silicon Valley, shows his analyst past by coming up with a great term: the “Triple A Business Model“. The A’s are AJAX, AdSense and Arrogance.
There are a swath of online applications that present a bottom feeder advertising environment with little targeting capability; applications whereby the user is deeply ensconced in the application itself (who wants to click on ads while you’re in a fucking word processor?) and has little time to consider advertising.
These firms are almost a metaphor for Gotham City thinking their city will be saved by shining a silouette of a bat in the sky and hoping for the best, but having a mediocre understanding and handle on how they got into the situation themselves.
But in the end, AJAX is appropriate whenever you need to validate a form entry, AdSense can generate reasonable CPMs in targeted environments (publishers are able to get $6-7 CPM net in certain categories, like err Real Estate) and arrogance is well, a bastard child of confidence.
[…] Would a better model be integration of the ads into the online folders where files are stored? This idea probably qualifies under the AAA business model. ADS-click is a potential partnership as the company licenses private label contextual advertising. Quickly bookmark Spam Or No Spam? at […]