Bronte Media

File Under Cool But How the Hell Can You Make Money

February 14th, 2006

A friend recently told me about NextMuni, a site that tracks in real time the movements of several San Franisco buses and plots it on a Google Map. Here’s how it works.

I was in the bay area last week and tried it out and amazingly it was exactly on the money. Quite freaky actually.

It is one of the most compelling mapping applications I have seen. Yet I don’t see how you could make a meaningful amount of money. Perhaps advertising, but folks are there to look up when the bus is going to arrive in a few minutes not to click on ads. And not to mention that bus riders are probably not the most demographically desirable to advertisers.

I’d probably pay 50c-$1 to lookup the service via sms or Google maps mobile. But the target application are those waiting at home or work.

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