Strike Two for MSN.
The fat lady has all but finished icing down her vocal chords on Microsoft’s second swing at the Internet. If anymore evidence is needed it came in the form of the (re)appointment of John Nicol, who used to run MSNBC.
Keen readers will know my disdain for the pathetic performance of MSN over the past 18-24 months, even in the face of their increased focus and a supposed Pearl Harbor e-mail sequel from Billy G.
What will change for the third and presumably final swing? From the WSJ article that broke the news (no link because it’s impossible to know how to back-link to archived WSJ articles once they are off the front page):
“Plans for MSN include a new travel section, coming in several weeks, and increased investment in Web content associated with subjects such as autos, lifestyle, sports, news and real estate.”
Inspiring stuff. To be fair, the proof will be in the pudding as the new sections roll out but something quite drastic will be needed.
[…] Yahoo never gives out any hints on its search business so it is very interesteing to see this “one time disclosure” as they describe it. I guess the expectation out there was their search business was as pathetic as MSN’s. […]