Thinking Outside of This Planet
What do you do when your audience shows an irrefutable preference to consume the part of your business that generates nearly all of your profitability on the Internet instead of in traditional print? You try to force them to consume it on an even more unsuitable medium, that’s what!
And so it was that The San Francisco Chronicle announced that it was launching a half-hour television program that will feature employment classifieds and run three times a week at 5:30am in the morning. Each classified job ad will appear for 30 seconds.
I know what you’re thinking: what a great idea! Waking up at 5:30am in the morning to search for jobs on a medium where you have zero control over the navigation! Brilliant! Tap whoever thought of this idea to, if the rumors are correct and quite frankly when is the New York Post not correct?, replace Llyod Braun over at Yahoo - this is media convergence at its best baby!
*shudder*
