Bronte Media

Seth Godin on Urgency

August 18th, 2005

Sometimes he gets it wrong but this time he is spot on with something that I have never understood: individuals mistaking urgency for importance.

Investment bankers and corporate lawyers beam with pride when they say they work 20 hours a day. To them it is a veritable rite of passage. In reality it is just a gross mismanagement of resources.

Comments are closed.