International Search Revenue Part Deux
I was digging down deeper into how important international revenue is to the search industry and found that Google now separates the UK out from the rest of the world.
Google did about $186m in revenue in the first quarter in the UK, up from $76m in the same period a year ago. Google now derives around 40% of its revenue internationally.
Nearly one half (46%) of incremental revenue comes from overseas (on a year over year basis).
Not to generalize… err.. to grossly generalize.. but search marketers abroad are much less sophisticated in their measurement and bidding upon search marketing. Once they catch up, international will become an even bigger part of Google (and Yahoo).
This is the most under-covered financial trend in the search industry.
