Bronte Media

I Drive an $80,000 BMW That’s My Fucking Name

May 25th, 2005

The famous quote comes from the movie Glengary Glen Ross when a successful real estate agent is giving a "pep" talk to worse real estate agents who take uninterested people, term them leads and then hassle them.

Now, it seems California has come pretty close to immitating art. From a fascinating LATimes piece on real estate agents:

"The real estate agent waits a maximum of three rings for people to
answer — any more and he figures they’ll be irritated at having to come
to the phone. But even when they pick up, most promptly hang up.
Sometimes they yell at him."

As the price of real estate has risen, the broker fee has stayed fixed at 6%, meaning that each sale is more valuable to the real estate agent. But that has simply meant that a glut of new people are becoming real estate agents. "There are 437,000 agents in California, enough to form the state’s
eighth-largest city. With only 680,000 home sales a year, competition
for listings can be savage."

This is exactly the thing I hope to solve with homethinking.com. Go and read the piece and be disgusted.

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