Bronte Media

Just a Tease

May 2nd, 2005

I just read Lee Gomes’  WSJ article on the usefulness of the Internet compared to that of the printed yellow pages. He is absolutely right. I agree with his assessment of the problem so much that I am now doing something that will hopefully solve it. I know this teasing is becoming tired, but I need some way of getting more people to read this weblog.

For those without a WSJ subscription, here is the most important part:

"It’s new and improved spam: pseudo-useful pages that are usually just shells for ads.

In many cases, a page might at first glance seem like
a guide to your topic. But after a minute or two, it becomes evident
that the information is virtually useless but is surrounded by an ocean
of ads. In other cases, you find "referral services" — dozens of them
– that promise to put you in touch with reputable contractors. But
these sites inspire little confidence that the contractors deemed
reputable aren’t simply those who have written the Web site operator a
check. (A dead giveaway to these sites, by the way, is their abundant
use of stock photos of improbably attractive, well-dressed people
conferring enthusiastically on the telephone.)"

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