Comments on: Don’t Be Evil Nate http://brontemedia.com/2005/04/26/dont-be-evil-nate/ There are those who experiment and those who follow the formula Wed, 07 Jan 2009 07:58:16 +0000 http://wordpress.org/?v=2.5 By: Noah Robinson http://brontemedia.com/2005/04/26/dont-be-evil-nate/#comment-7 Noah Robinson Tue, 30 Nov 1999 00:00:00 +0000 http://brontemedia.com/?p=9#comment-7 The new version of AdWords isn't perfect but it is certainly a big leap from where they are today. It won't work for every publisher and advertiser but it will work for some. The next next version will make an even greater impact. Google needs to do a better job with transparency (e.g. payout %) and control (for both advertisers and publishers). AdBrite and BlogAds, to name a few, have done a good job to these ends. The only way Google will improve on transparency and control is if competitors gain traction and force their hand. This release is another step up the stairway. It's not about where the puck is but where it's going. It will be very interesting to see where things go from here. Noah The new version of AdWords isn’t perfect but it is certainly a big leap from where they are today. It won’t work for every publisher and advertiser but it will work for some. The next next version will make an even greater impact. Google needs to do a better job with transparency (e.g. payout %) and control (for both advertisers and publishers). AdBrite and BlogAds, to name a few, have done a good job to these ends. The only way Google will improve on transparency and control is if competitors gain traction and force their hand.

This release is another step up the stairway. It’s not about where the puck is but where it’s going. It will be very interesting to see where things go from here.

Noah

]]>