How much did Yahoo pay for Flickr?
In the ilk of the great Gary Stein, here’s an educated guess as to what Yahoo paid for Flickr. I have no idea what the real price is (this is a blog remember!).
Anyway, Yahoo acquired two major companies in Q1. Flickr, and TeRespondo, a Brazilian pay per click network akin to Overture.
Yahoo in its quarterly announcement said that it used $54m in cash for acquisitions. Given that they have been selectively buying back stock and adverse to issuing new stock, I assume both transactions would have had a small equity component. The variable is how well TeRespondo is doing and what multiples they had to pay, both of which I have no idea. But a brash assumption could peg Flickr at $20-30m.
That matches up fairly well with what John Battelle had to say back when the acquisition was announced.
